What exactly is “emerging media”?
From what I have been able to ascertain from some of my reading, emerging media is any type of innovative communication means that resides within digital technology and tries to get consumers to interact in some manner. These interactions can be merely the sharing of ideas and communicating with other users. There are various forms of emerging media including mobile, digital TV, blogs, social media, podcasts and interactive web pages.
Should we be part of every emerging media that comes to existence?
The simple answer here is “no”. It would be impossible to be part of each and every emerging media platform. As a consumer, you can’t possibly be part of every emerging media. The same rings true for a business as well. We must find what works best for us, as marketers, and what platforms our customers are utilizing. Then, resources can be allocated to focusing on those most important emerging media platforms.
Why Emerging Media Matters…
Emerging media plays a role in all of our lives. I would even venture to guess that it plays a role every single day in our lives as consumers and marketers alike. Even my 80-year old grandmother is not excluded from emerging media on a daily basis. Here is a snapshot of how emerging media plays a role in just 60 seconds on the internet!
In the next couple of weeks, in this blog, we’ll explore different emerging media and how it affects daily life. Stay tuned and we’ll learn about emerging media together!
In 60 Seconds…