I’m sure everyone has seen the debacle that is the election for the United States President. Is anyone following either of the campaigns? It’s hard not to at least see some portion of them as they are all consuming for the news channels. I’m willing to bet these campaigns have been able to reach each and every one of you in some manner by utilizing a form of emerging media.
Presidential campaigns are a prime example of an entity needing to reach various target audiences, young and old alike, with different incomes, educations and expectations. These campaigns utilize social media platforms such as Twitter, Snapchat, Instagram, YouTube, and Facebook, as well as television commercials, websites, web banners and email. With all of those platforms, traditional mediums are also still being utilized. What comes to light is that most of these digital platforms are used on a mobile device. America is on the move, all the time, so consumers need their news and presidential campaign updates in motion and on their terms.
According to Naveen Tewari, founder/CEO of InMobi, smartphone usage was at 42 percent during the presidential election in 2012 and is projected to grow to 70 percent this year. With this in mind, smartphones will be the go-to platform of choice among politicians and voters as a way for everyone to become more engaged, and to track and analyze public opinions.
I am certainly a part of that huge number. I have been more engaged in this year’s presidential election than ever before and I keep up with it via my iPhone.
Here is a small sample. Bernie Sanders, although no longer in the race, started using SnapChat. Hillary Clinton is big on Twitter with a huge following.
Think about this the next time you need to reach large and diverse audiences. Mobile might just be the means to get the engagement, conversions and acquisition you desire!