The Politics of Mobile

I’m sure everyone has seen the debacle that is the election for the United States President. Is anyone following either of the campaigns? It’s hard not to at least see some portion of them as they are all consuming for the news channels. I’m willing to bet these campaigns have been able to reach each and every one of you in some manner by utilizing a form of emerging media.

Presidential campaigns are a prime example of an entity needing to reach various target audiences, young and old alike, with different incomes, educations and expectations. These campaigns utilize social media platforms such as Twitter, Snapchat, Instagram, YouTube, and Facebook, as well as television commercials, websites, web banners and email. With all of those platforms, traditional mediums are also still being utilized. What comes to light is that most of these digital platforms are used on a mobile device. America is on the move, all the time, so consumers need their news and presidential campaign updates in motion and on their terms.

According to Naveen Tewari, founder/CEO of InMobi, smartphone usage was at 42 percent during the presidential election in 2012 and is projected to grow to 70 percent this year. With this in mind, smartphones will be the go-to platform of choice among politicians and voters as a way for everyone to become more engaged, and to track and analyze public opinions.

I am certainly a part of that huge number. I have been more engaged in this year’s presidential election than ever before and I keep up with it via my iPhone.

Here is a small sample. Bernie Sanders, although no longer in the race, started using SnapChat. Hillary Clinton is big on Twitter with a huge following.

Think about this the next time you need to reach large and diverse audiences. Mobile might just be the means to get the engagement, conversions and acquisition you desire!






2 thoughts on “The Politics of Mobile

  1. Mobile devices have definitely been a big part of this election. On the same day both Republican and Democratic parties launched text messages donation campaigns. The first big campaigns using text message donations were in 2012 after the FEC approved the use of texting donations. I had no idea there was caps to donations. There was a cap at $50 per phone per billing cycle and $200 overall per phone. Political donations were cut after $10. It was also interesting to see that 20% of the money raised for Hurricane Sandy relief was donated through texts. You can look further at the changes in presidential funding through text at this site-

    Liked by 1 person

  2. Heather, this is a fantastic post. I have also been far more engaged with this years election than previous years. Although, I think that may be because of the current circumstances of the current election. I actually bought a book from one of the candidates this year because of a social media discount listed on Twitter!

    In your opinion, do you think there is a certain platform that would be better in terms of an election than others? For example, Snapchat may be harder to keep track of in terms of analytics, but Twitter followers expect almost instant replies (maybe not from a candidate, though?)


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