We see it everywhere we go in today’s society. Whether you are out to dinner, walking down the street, or even at a movie theatre where your attention should be on the theatre screen. Look around you. Everywhere you look, you see the glow of a cell phone light and someone’s face peering down at it. It’s almost like the light draws you in and keeps you mesmerized no matter what is going on around you.
A study recently released by Deloitte found that Americans collectively check their smartphones upwards of 8 billion times per day. That’s an aggregate number that refers to the number of times all Americans throughout the country look at their mobile devices on a daily basis (Eadicicco, 2015). From a marketing standpoint, this number is positive, in that consumers are seeing the ads we are presenting to them.
This statistic gives way to the fact that mobile is a viable option for most integrated marketing communications plans, depending on a marketer’s objectives, of course.
Are there advantages to using mobile in an IMC plan over traditional mediums?
Of course there are advantages! Some advantages of employing mobile marketing verses traditional media platforms include targeting the consumer in the moment, engaging content, lower costs with higher return on investment (ROI), and the simple ability to stand out in advertising clutter.
With these advantages in mind, is your business employing mobile the way it should?
Eadicicco, L. (2015, December 15). Americans Check Their Phones 8 Billion Times a Day. Retrieved October 02, 2016, from http://time.com/4147614/smartphone-usage-us-2015/